365 Digital Marketing Ltd
A PPC-Only Agency for Ambitious UK Businesses
We're not a jack-of-all-trades marketing agency. 365 Digital Marketing Ltd focuses exclusively on Paid Search — Google Ads, Bing Ads, Meta Ads and LinkedIn Ads — for a select number of UK businesses nationwide. That focus means deeper expertise, faster results, and campaigns built to convert, not just to spend.
- 100% PPC-Focused — No Distractions
- 15+ Years Experience
- We Fix and Scale Your Business
- WhatsApp Chat Support
OUR FAQ
Bing Ads
Straight answers to the questions we get asked most about running Bing Ads with us.
It depends on your industry and goals, but most of our Bing Ads clients start from around £500–£1,500 per month in ad spend. Because competition is lower than Google, budgets often go further. We'll review your goals during your free audit and recommend a starting budget with no obligation.
Bing Ads can start driving leads within days of launch since it's search-intent based. We typically see accounts stabilise and hit their stride within 4-8 weeks as we gather data and refine targeting, bids and ad copy.
No. We work on a rolling monthly basis with no long-term tie-in. We earn the right to keep managing your account through results, not through a contract.
Yes. Because we only take on a select number of clients, you get direct access to the person actually running your account, not a call centre. You'll always know who to speak to.
MICROSOFT ADS MANAGEMENT
Stop Spend Leaks
Microsoft Ads can burn through budget fast if it isn't managed properly - especially when it's treated as an afterthought to Google. We build, test and optimise Search, Shopping and Audience Network campaigns, layering in tools like LinkedIn Profile Targeting that Google can't match. Microsoft Ads is one of four channels we specialise in as a PPC-only agency, and we only take on a select number of UK businesses so every account gets proper attention.
- Search, Shopping & Audience Network
- Conversion Tracking Set Up Right
- Weekly Optimisation & Reporting
OUR FAQ
Missing Opportunities?
Most PPC budgets go entirely to Google, so the millions of searches happening on Bing, MSN and Windows devices every month go to your competitors instead. If you're not on Microsoft Ads, you're leaving a whole slice of search demand untouched.
Microsoft Ads reaches Bing, Yahoo, AOL and DuckDuckGo searchers, plus everyone on a Windows PC or using Microsoft Edge - a real, often older and more affluent, B2B-skewed audience that many advertisers never target directly.
We import your existing Google Ads account structure directly into Microsoft Ads, then refine it using Microsoft-specific tools like LinkedIn Profile Targeting to layer on company, industry and job title data your Google campaigns can't access.
Often the opposite - Microsoft Ads typically has a lower cost-per-click than Google due to less competition, so the same budget can reach more of the right people.
Since we can import an existing Google Ads structure as a starting point, a Microsoft Ads account can usually be built and live within a week or two.
15
+Years Experience
100
%PPC-Focused
4
+Ad Platforms
24
/7WhatsApp Support
OUR FAQ
Sniper vs Scatter-Gun Approach in PPC
A scatter-gun approach treats every search network the same. We take a sniper approach on Microsoft Ads - using tools like LinkedIn Profile Targeting to reach a specific company or job title, not just a keyword.
It means layering LinkedIn Profile Targeting - company, industry, job function and seniority - on top of search keywords, so your ad reaches the right person at the right company, not just anyone typing a similar search.
Running the exact same keywords and ad copy as your Google account, with no adjustment for Microsoft's different audience and lower competition, means missing the chance to bid more efficiently for genuinely valuable traffic.
Yes, generally - but for B2B businesses in particular, a smaller number of clicks from the right company or job title converts far better than a high volume of general search traffic.
We continually refine job title, industry and company-size targeting based on which combinations are actually converting, rather than leaving the audience settings static once the campaign is live.
OUR FAQ
Lead Generation
Microsoft Ads is particularly strong for B2B lead generation - LinkedIn Profile Targeting lets you put your ad in front of the exact companies and job titles you want to sell to, something Google Ads simply can't do.
On top of capturing people actively searching, Microsoft Ads lets us layer LinkedIn's company, industry and job title data onto search campaigns - so we can prioritise bids for searches coming from your actual target companies.
We check whether LinkedIn Profile Targeting and audience settings are dialled in correctly, and whether the landing page is set up to convert a desktop-heavy, often B2B, Microsoft Ads audience.
Yes - combining job title and company-size targeting with qualifying form questions means the leads reaching you are far more likely to be genuine decision-makers.
Yes - since Microsoft Ads generally has lower CPCs than Google, refining targeting rather than raising bids is often enough to improve lead quality within the same budget.
OUR FAQ
Free No-Obligation PPC Audit
Every audit is carried out by a PPC specialist, not a salesperson. We'll show you exactly what's working, what's wasting budget, and where the opportunity is — with zero obligation to work with us afterwards.
Yes, completely — no catch, and no obligation to become a client afterwards. We'll review your account (or your market, if you're not running ads yet) and give you honest, actionable feedback either way.
We dig into your account structure, targeting and spend to find exactly where budget is being wasted on clicks that were never going to convert.
We highlight the keywords, audiences and platforms you're not using yet — including Bing Ads and LinkedIn Ads, which most generalist agencies overlook.
We'll show you the specific changes that would improve your lead volume and cost per lead, based on real data from your account.
OUR FAQ
Landing Page Optimisation
Microsoft Ads traffic skews toward desktop, Windows and B2B users - so the landing page it sends people to needs to speak to that audience, not just be a copy of your Google Ads page.
Microsoft Ads often reaches a more considered, desktop-based B2B audience - the page needs to build credibility and make it easy to enquire, not just repeat the ad's message.
We can do either - if your Google Ads landing page is already working well, we'll adapt it for a Microsoft Ads audience, or build a dedicated one if your goals differ.
Given the more desktop-heavy, often B2B audience, we focus on clear proof points, case studies or credentials, and a straightforward enquiry path, alongside the usual load-speed and message-match checks.
Small changes like headline or form-length adjustments can shift conversion rates within days; we typically test bigger changes over two to four weeks for a reliable read.
OUR FAQ
Higher Return On Investment
Because Microsoft Ads has less competition than Google, the same budget can often produce a lower cost-per-lead - but only if the account is managed with that in mind, not just copied over.
We track cost-per-lead and cost-per-sale specifically for Microsoft Ads, rather than lumping it in with Google Ads performance, so you can see exactly what each platform is contributing.
Taking advantage of lower competition through smarter bidding, tighter LinkedIn Profile Targeting, and Microsoft-specific ad extensions usually moves the needle more than simply spending more.
Because Microsoft Ads often has less historical data to work with than an established Google account, we typically see performance stabilise within 4-8 weeks as we refine targeting and bids.
Yes - we report on Microsoft Ads as its own channel with plain-English numbers, so you can see clearly how it's performing alongside anything else you're running.
What Our Clients Say
Testimonials
David Donohoe Department Manager
"The work has always been accurate and professional. 365 Digital Marketing Ltd will be a great support to any business."
Adrian Perry Sales Team Leader
"Working with 365 Digital Marketing Ltd has been a great pleasure. Projects are delivered on budget and on time."
Bhabinder Kumar Managing Director
"365 Digital Marketing Ltd has always been professional whilst working on our digital marketing projects."
Shoaib Altaf Team Leader
"The professionalism and commitment to delivering excellence by 365 Digital Marketing Ltd over the years is unmatched."
