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365 Digital Marketing Ltd

LinkedIn Ads

Stop Budget LeaksSpend On Buyers, Not BrowsersIdentify Missed OpportunitiesFix & Scale Your BusinessFully UK-Based, In-House Team

The Paid Search-Only Agency. We have deep expertise in one craft, not a shallow grip on many. We also don't lock our customers into contracts — we earn their loyalty through the quality of our work.

Book Free PPC Audit Call

365 Digital Marketing Ltd

A PPC-Only Agency for Ambitious UK Businesses

We're not a jack-of-all-trades marketing agency. 365 Digital Marketing Ltd focuses exclusively on Paid Search — Google Ads, Bing Ads, Meta Ads and LinkedIn Ads — for a select number of UK businesses nationwide. That focus means deeper expertise, faster results, and campaigns built to convert, not just to spend.

  • 100% PPC-Focused — No Distractions
  • 15+ Years Experience
  • We Fix and Scale Your Business
  • WhatsApp Chat Support

OUR FAQ

LinkedIn Ads

Straight answers to the questions we get asked most about running LinkedIn Ads with us.

It depends on your audience size and goals, but most of our LinkedIn Ads clients start from around £1,500–£3,000 per month in ad spend. LinkedIn's CPCs run higher than other channels, so budgets need to reflect the quality of the B2B audience you're reaching. We'll review your goals and give you a realistic recommendation as part of your free audit.

LinkedIn Ads can start generating impressions and leads within days of launch. Because B2B buying cycles are longer, we typically see campaigns stabilise and hit their stride within 4-6 weeks as we refine targeting and creative based on the leads coming through.

No. We work on a rolling monthly basis with no long-term tie-in. We earn the right to keep managing your account through results, not through a contract.

Yes. Because we only take on a select number of clients, you get direct access to the person actually running your account, not a call centre. You'll always know who to speak to.

"Rowing harder doesn't help if the boat is headed in the wrong direction."
- Kenichi Ohmae

LINKEDIN ADS MANAGEMENT

Stop Spend Leaks

LinkedIn Ads can burn through budget fast if it isn't managed properly - the cost per click is higher than almost any other platform, so precision matters even more. We build, test and optimise Sponsored Content, Message Ads and native Lead Gen Forms that target the exact job titles and companies you want to reach. LinkedIn Ads is one of four channels we specialise in as a PPC-only agency, and we only take on a select number of UK businesses so every account gets proper attention.

  • Sponsored Content, Message & Lead Gen Ads
  • Conversion Tracking Set Up Right
  • Weekly Optimisation & Reporting

OUR FAQ

Missing Opportunities?

Most B2B businesses only run search ads and miss LinkedIn entirely - the one platform where you can put your message directly in front of the exact companies and job titles you're trying to reach.

LinkedIn lets you target by job title, seniority, company, industry and even specific skills - reaching decision-makers directly, which search platforms can only do indirectly through keywords.

We map your ideal customer profile - company size, industry, job titles - against LinkedIn's targeting options to see which segments aren't being reached by your current search or social activity.

Not necessarily - LinkedIn's higher cost-per-click is often offset by far higher lead quality, so the same budget can produce fewer but significantly more valuable leads.

LinkedIn campaigns can usually be built and live within a week, using your existing company page and creative as a starting point.

15

+

Years Experience

100

%

PPC-Focused

4

+

Ad Platforms

24

/7

WhatsApp Support

OUR FAQ

Sniper vs Scatter-Gun Approach in PPC

A scatter-gun approach on LinkedIn means boosting content to a broad professional audience and hoping the right people see it. We take a sniper approach - targeting the exact job titles and companies who make the buying decision.

It means building audiences from job title, seniority and company lists rather than broad interest categories, so your ad reaches the actual decision-maker, not just anyone in the same industry.

LinkedIn's cost-per-click is higher than most platforms, so paying to reach job titles or industries that were never going to buy is far more costly here than on a lower-CPC network.

Yes, and on LinkedIn that's exactly the goal - a handful of clicks from the right VP or department head is worth far more than a large volume of general engagement.

We continually refine job title, seniority and company-size combinations based on which are actually converting, and can layer on account-based marketing lists as the campaign matures.

OUR FAQ

Lead Generation

LinkedIn's native Lead Gen Forms let a prospect submit their details without ever leaving LinkedIn, pre-filled from their profile - making it one of the highest-converting lead formats for B2B.

Through a mix of Sponsored Content, native Lead Gen Forms that pre-fill a prospect's details from their LinkedIn profile, and Message or Conversation Ads that land directly in someone's inbox.

This is usually a targeting or offer issue - we check whether the audience genuinely matches your ideal customer profile and whether the Lead Gen Form or landing page makes it easy to take the next step.

Yes - narrowing by job title, seniority and company size, combined with qualifying questions on the Lead Gen Form, keeps out job titles that were never going to be a genuine buyer.

Yes - refining audience targeting and testing different ad formats (Sponsored Content vs Message Ads vs Lead Gen Forms) often improves lead quality more than simply increasing spend.

OUR FAQ

Free No-Obligation PPC Audit

Every audit is carried out by a PPC specialist, not a salesperson. We'll show you exactly what's working, what's wasting budget, and where the opportunity is — with zero obligation to work with us afterwards.

Yes, completely — no catch, and no obligation to become a client afterwards. We'll review your account (or your market, if you're not running ads yet) and give you honest, actionable feedback either way.

We dig into your account structure, targeting and spend to find exactly where budget is being wasted on clicks that were never going to convert.

We highlight the keywords, audiences and platforms you're not using yet — including Bing Ads and LinkedIn Ads, which most generalist agencies overlook.

We'll show you the specific changes that would improve your lead volume and cost per lead, based on real data from your account.

OUR FAQ

Landing Page Optimisation

LinkedIn traffic is professional and often mid-decision - whether they land on a page or fill in a native Lead Gen Form, the experience needs to match the credibility of the platform they just came from.

LinkedIn users are in a professional mindset and often comparing options - a page (or Lead Gen Form) that clearly speaks to their role and problem is what turns that click into an actual enquiry.

We can do either, and for LinkedIn we'll also advise on whether a native Lead Gen Form or a dedicated landing page will convert better for your offer.

We look at whether the messaging speaks to a specific role or industry, whether social proof (case studies, client logos) is visible, and whether the form is short enough for a mobile professional to complete on the go.

Small changes like form length or headline wording can shift conversion rates within days; bigger changes are usually tested over two to four weeks for a reliable read.

OUR FAQ

Higher Return On Investment

LinkedIn's cost-per-click is higher than most platforms, so ROI here is about lead quality and deal size, not volume - we focus on the metrics that actually reflect that.

We track cost-per-lead and, where possible, which leads progress into genuine sales conversations - since a small number of high-value B2B leads can easily outweigh a much larger volume from a cheaper platform.

Tighter job title and company targeting, testing Lead Gen Forms against traditional landing pages, and refining ad formats (Sponsored Content, Message Ads) usually improve ROI more than raising bids.

B2B sales cycles are often longer, so while lead volume can start within days, we typically look at 6-8 weeks of data before drawing firm conclusions about ROI.

Yes - we report on cost-per-lead and lead quality in plain English, alongside how LinkedIn compares to any other platforms you're running.

What Our Clients Say

Testimonials

David Donohoe Department Manager

"The work has always been accurate and professional. 365 Digital Marketing Ltd will be a great support to any business."

Adrian Perry Sales Team Leader

"Working with 365 Digital Marketing Ltd has been a great pleasure. Projects are delivered on budget and on time."

Bhabinder Kumar Managing Director

"365 Digital Marketing Ltd has always been professional whilst working on our digital marketing projects."

Shoaib Altaf Team Leader

"The professionalism and commitment to delivering excellence by 365 Digital Marketing Ltd over the years is unmatched."

365digitalmarketing.co.uk

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